{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/82ab11d3986c41feb412b3c8db35ba5b\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/82ab11d3986c41feb412b3c8db35ba5b-0e66ff1f9719931f.gif","duration":551.062,"title":"Reducing Trial Paywall Ambiguity, Improving Conversion","description":"This Loom reviews the UX and business model implications of the free trial paywall flow. The author notes common behaviors such as users activating the trial and exiting, skipping the trial and exiting, and abandoning right after reaching the paywall, which may reflect uncertainty about what happens next. They highlight ambiguity around outcomes like whether the app is entered, whether a credit card is needed, when billing starts, and what remains available if users skip. They also point out the flow shows similar value information across two consecutive screens and that the one-month free trial detail is easy to miss in secondary text. Recommendations include making trial and skip outcomes more explicit and reducing steps, or letting users experience more of the product for a limited period without payment information before asking for subscription."}