{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/82dbdbd8b8a443de84266ebb1d124089\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/82dbdbd8b8a443de84266ebb1d124089-5827540a832a06c0.gif","duration":169.6,"title":"Event Promotion Sample Message","description":"This Loom explains how an online tech course subscription campaign for Quick Start Kids Academy improved sign ups by refining workshop trial messaging. The team offered access to workshops through a 14-day free trial and tested graphically heavy emails against simpler, information-forward messages, including variations on language and sender. They also found the best lift came from mixing emails sent from the impersonal brand address with messages sent directly from a personal account, alongside consistent landing pages and onboarding sequences. The speaker attributes the strongest results to extensive A-B testing and refinement that encouraged trial users to commit to recurring billing."}