{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/840fe0fbd4594f7ca73f5c0f4014fd9f\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/840fe0fbd4594f7ca73f5c0f4014fd9f-ad2195dee14d033b.gif","duration":87.1,"title":"Understanding Hot Lead Scoring","description":"In this video, I explain how the hot lead score works and its importance in tracking lead engagement. Every new lead starts with a score of 50, which can increase or decrease based on their interactions, like opening emails or viewing content. I provide an example of how a lead's score can rise from 50 to 54 through engagement. Please take a moment to familiarize yourself with this scoring system, as it will aid in your follow-up efforts."}