{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/85f523c6f116405490f24f8b25e70899\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/85f523c6f116405490f24f8b25e70899-61c74338a3d14703.gif","duration":390.505,"title":"CTRL | Create a Brand Messaging Deck with Claude","description":"This Loom demonstrates a skill for Control that creates a brand and marketing messaging deck as a single source of truth for consistent copy. It pulls information by checking a folder for the business, reviewing the website, and using available source documents or meeting transcripts to capture tone and messaging. The resulting Google Slides deck covers mission, vision, values, target audiences, USPs, positioning, goals, tonal voice, copy rules and guardrails, and a messaging matrix broken down by IPs. The focus is on ensuring AI-generated and human-written ads and content stay on brand and approved."}