{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/868e850b993f411b8db39fe3a5d08e7e\" frameborder=\"0\" width=\"1662\" height=\"1246\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1246,"width":1662,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1246,"thumbnail_width":1662,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/868e850b993f411b8db39fe3a5d08e7e-8b139930c6243aa5.gif","duration":151.865,"title":"Forecasting Click and Revenue Lift with Product Metrics","description":"In this video, I discuss the product potential tab in product metrics, which allows you to forecast click and revenue lift by adjusting impression share for different product segments like stars, question marks, cash cows, dogs, and trainers. For example, increasing the impression share for stars from 67% to 80% may raise the CPC by about 4%, while for question marks, it could increase by around 16%. I also highlight that cash cows might not show significant changes in CPC, and for dogs and trainers, it may be beneficial to lower the impression share. I encourage you to explore these adjustments to find your ideal balance and maximize your campaign strategies."}