{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/86cc72fb05cf42ceb6c1497da28b88cc\" frameborder=\"0\" width=\"1662\" height=\"1246\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1246,"width":1662,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1246,"thumbnail_width":1662,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/86cc72fb05cf42ceb6c1497da28b88cc-011b976b0858c716.gif","duration":928.074,"title":"How to Set Up Redirect Tests","description":"This Loom explains how to set up and analyze redirect split tests in IntelliGems for iterating landing pages. It recommends using IntelliGems for iteration when clients are comfortable, noting IntelliGems pricing is now more friendly for redirect tests that send traffic to a URL and redirect to variants. The setup is a split URL test with a control group and additional groups, using a 3 cell example where “AI Review” and “AI Review Plus Guarantee” variants redirect from the “7 Reasons Why Control” page; it also advises aiming for about two weeks of data and evaluating profit per session since conversion rate alone can mislead. When reviewing results, it highlights that early data can be highly variable and that audience breakdowns like new vs returning and filtering by product can clarify what is actually driving performance."}