{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/8708eca71a554096b37ebc5f084ce978\" frameborder=\"0\" width=\"1470\" height=\"1102\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1102,"width":1470,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1102,"thumbnail_width":1470,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/8708eca71a554096b37ebc5f084ce978-d64e082f7f585c41.gif","duration":151.7915,"title":"Visualizing Guest Booking Journeys with Triptes","description":"In this video, I’m excited to share an experimental feature we’ve introduced into our Triptes data marketing platform that visualizes guest booking journeys. This new way of illustrating how different channels interact and influence bookings over a 30-day period can help hoteliers gain a holistic view of their guests' behaviors. We can see interactions with on-site messages, meta search, page search, and retargeting, allowing us to ask important questions about lead times and channel effectiveness. I encourage you to explore this feature and consider how it can enhance your marketing strategies. Your feedback will be invaluable as we refine this tool."}