{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/870a428646264321a006e4b1886de0c0\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/870a428646264321a006e4b1886de0c0-a3e6af7f76610e2e.gif","duration":300.033,"title":"Slack - matt-channel-test (Channel) - Cro Metrics - Slack - 30 June 2026","description":"This Loom introduces the latest Creative AdBot updates for Creative Refresh in Iris and how it generates and manages better-performing ads. It shows a Partners in Health example that identifies top and underperforming ads across KPIs, displays funnel dollars toward underperformers, and uses a confidence interval to recommend up to three ad ideas based on data from the last two weeks. After selecting an idea, the bot creates an Asana ticket and pulls images from a defined image library with metadata to help the LLM choose the best assets. Iris configuration includes the paid media playbook style guide, assets, outcomes, learnings, hypothesis entries, and automation settings for running the process automatically."}