{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/87c20ed8b59a4ff3b6345e10864dc078\" frameborder=\"0\" width=\"1228\" height=\"921\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":921,"width":1228,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":921,"thumbnail_width":1228,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/87c20ed8b59a4ff3b6345e10864dc078-64ad3d63383f9541.gif","duration":76.629,"title":"Website Clarity Audit to Improve Conversions","description":"This Loom presents a website clarity audit and how it helps improve visitor conversion. Siobhan reviews the website from a potential customer’s perspective, observing where messaging may be unclear or where visitors could get confused. She explains that you will receive a personalized video walkthrough covering what she found, why it matters, and practical suggestions you can implement right away. The goal is to create a clearer message that builds trust and makes it easier for the right people to take the next step, without overwhelming you with a long list of changes."}