{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/882a7ff1668e424f93d74ca0a01ee456\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/882a7ff1668e424f93d74ca0a01ee456-83a2fccebf7aba95.gif","duration":345.472,"title":"Creating an Effective Journalist Pitch Campaign","description":"In this video, I walk you through the process of creating a journalist pitch campaign using our app, focusing on how to achieve the best results for your client. We select relevant journalists based on keywords like \"medicine\" and \"innovation,\" and I emphasize the importance of targeting those with a good audience size, ideally above 1,000. I also demonstrate how to review recent articles to ensure relevancy and choose an appropriate email writing style. As we progress, I highlight the importance of setting follow-up settings to streamline our outreach efforts. Please make sure to review the journalists and approve the selections before starting the pitching sequence."}