{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/89cf6b52672c4b2db0c41d050ba31ca2\" frameborder=\"0\" width=\"1918\" height=\"1438\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1438,"width":1918,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1438,"thumbnail_width":1918,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/89cf6b52672c4b2db0c41d050ba31ca2-c7e2a811af0a4b15.gif","duration":288.524,"title":"Average Joes: Making Oat Milk Accessible and Inclusive","description":"In this video, I present my project proposal for Average Joes, a branding concept for oat milk that aims to make plant-based products feel accessible and inclusive. My goal is to challenge the elitist stereotypes often associated with plant-based milk and create a familiar choice for everyday consumers. I focus on design elements that evoke warmth and familiarity, positioning Average Joes alongside traditional dairy options rather than as an alternative. I believe that ethical and sustainable choices should be available to everyone, and this project supports my professional development in brand strategy and inclusive design. I encourage viewers to consider how we can reshape perceptions around sustainability and accessibility in our branding efforts."}