{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/89e874320980440e82782d0e09fdf7d9\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/89e874320980440e82782d0e09fdf7d9-e14c3fd11633dc20.gif","duration":1538.68,"title":"2. The 6 Tools Every Influence Master Uses - UIK E-Course","description":"This Loom explains the six tools of influence and how to deliver content using a simple framework. It emphasizes that the foundation is peak state, arguing that conviction rubs off after rapport and helps people accept ideas faster, and then introduces pre-frames, stories, questions (including what and how versus no-sender questions), analogies, and contrasting statements (especially using the good side of a but). The presenter ties these tools to a three-step content delivery framework: give a pre-frame, deliver content through stories or questions, and end with a challenge or call to action. The next video will cover how to break down someone’s influence profile to tailor stories, questions, and contrasts for better impact."}