{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/8aecab175e2c4f5c852c57af52305915\" frameborder=\"0\" width=\"1868\" height=\"1401\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1401,"width":1868,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1401,"thumbnail_width":1868,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/8aecab175e2c4f5c852c57af52305915-e0e65a0ccfd78099.gif","duration":317.355,"title":"Website Evolution Ideas for Kove Brand","description":"This Loom discusses conceptual improvements to the current Cove landing page as the brand evolves and the business opens. The presenter explores a refreshed hero section that puts Cove’s branding front and center, emphasizing recovery, wellness, and feeling your best, including the phrase Recovery isn’t a luxury, it’s a part of living well. They reorganize the existing listed services into broader outcome driven “product like” categories such as relaxation, wellness, and beauty. They also reposition memberships to feel like a core offering and focus more on lifestyle and benefits rather than detailed click through information, while maintaining the same visual hierarchy, spacing, imagery, and calming animations."}