{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/8b1244d527834dd9b461ebbff6fc45a3\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/8b1244d527834dd9b461ebbff6fc45a3-2e184936458bfeb8.gif","duration":317.327,"title":"Enhancing Event Tracking with UTM Parameters in Wisepub","description":"In this video, I walk you through the new tracking features in Wisepub that allow you to pass parameters to every link posted in a room. To enable this, head to the admin panel, navigate to settings, and edit the analytics section to include your desired trackable parameters like UTM source, campaign, and content. I demonstrate how these parameters are automatically appended to links, making it easier to track user engagement from different sources. It's important to note that while we don't override existing UTM parameters, we do pass along any new ones for better tracking. Please make sure to set this up for your upcoming events to maximize your analytics capabilities."}