{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/8b22d4c4e5f04c78b582e2229202d5b2\" frameborder=\"0\" width=\"1158\" height=\"868\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":868,"width":1158,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":868,"thumbnail_width":1158,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/8b22d4c4e5f04c78b582e2229202d5b2-00001.gif","duration":224.86,"title":"The Landing Page Design : Better Legal Help Websites","description":"This video walks through design principles for a good Legal Help webpage design. It covers:\n- Flagging Jurisdiction frequently, to communicate which people the site is for -- and who it's not for. We use frequent reference to the state jurisdiction that this site is for.\n- Signal reliability and free accessibility by highlighting the common, known concept of \"Legal Aid\" and references to the trustworthy group that runs it -- in this case Legal Services of Northern Virginia\n- Providing a Bird's Eye View of the scenarios that the website can help a person with. Many people won't know whether their life problem will be covered in this website. Give the main categories of scenarios your site can help with, plus some of the most common specific scenarios people might be searching for help with\n- Give Off-Ramps to human services (with phone numbers to call, offices to visit, online intake to fill in) for people who don't want to be using online guides. Also give off-ramps to other jurisdictions, so they can find help in other places."}