{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/8b567d2660f54670a27d4126e772ef49\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/8b567d2660f54670a27d4126e772ef49-aed68e2d0169ffb9.gif","duration":144.075,"title":"The Cost of Not Systemising","description":"I see a real cost when business owners get trapped at capacity and become the first responder for everything. They miss family time, lose opportunities to grow, and even start to resent the business. There is also a dollar cost, like missing five leads a month at $1,000 per lead, which is $60,000 annually, or a 10 percent conversion drop on $1 million potential sales, which is $100,000 gone. I also call out the impact of weak follow up and mistakes, like $2,500 a month in refunds, rework, and lost customers, totaling $30,000 a year. No specific action was requested in this message."}