{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/8b74d20044954f0d9a3e79fc0e3004dc\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/8b74d20044954f0d9a3e79fc0e3004dc-6ee4a1bd502d4213.gif","duration":286.779,"title":"Case Study: Makhalal.co.uk 🍔","description":"I present a case study on makhalal.co.uk, showcasing how we increased organic traffic from 2,000 to 10-12,000 visits per week over a 15-month SEO project. We hit an all-time high of 11,500 organic visits, but faced a setback due to neglecting SEO. The importance of backlinks and keyword rankings is highlighted, leading to significant sales growth. Acknowledging the need for technical optimization, we drastically improved site speed using NitroPack."}