{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/8b9fda7c7bad4d18b99710d4e61899f4\" frameborder=\"0\" width=\"1660\" height=\"1245\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1245,"width":1660,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1245,"thumbnail_width":1660,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/8b9fda7c7bad4d18b99710d4e61899f4-2cf06f94bc7ecd2d.gif","duration":279.378,"title":"Create Secret Meta Cart for New Customers","description":"This Loom explains how to set up a secret cart on Unicorn that only new customers can access via a URL for Meta ads. It shows restricting the cart to URL access only so it is available to people who have the link or a page with the parameter, until they purchase or the cart is turned off. The speaker recommends creating a special gift with purchase offer for the Black Friday peak and then in Meta ads using strict exclusions to target fresh, non-engaged audiences such as excluding 180-day visitors. They also stress running this secret cart alongside a business-as-usual cart so other customers can still access offers through the website or emails."}