{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/8bb3a6515f8c4aad9aae3616d3f24d88\" frameborder=\"0\" width=\"1664\" height=\"1248\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1248,"width":1664,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1248,"thumbnail_width":1664,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/8bb3a6515f8c4aad9aae3616d3f24d88-00001.gif","duration":142.59999999999997,"title":"Best Practices for Campaigns 📧","description":"In this video, I discuss the best practices for campaigns, specifically focusing on email marketing. We built out a launch email and a follow-up email for a brand ambassador program. The launch email welcomed customers to the program and provided links to the portal. The follow-up email had a slightly different promotion but targeted the same group, excluding those who had already joined. By sending these emails, we aimed to maximize the number of people joining the program. I also suggest expanding into SMS marketing to increase engagement. Overall, this video provides insights and recommendations for effective campaign strategies."}