{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/8bb711dc916e416094b7b94f9402705e\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/8bb711dc916e416094b7b94f9402705e-3220121e781344ef.gif","duration":363.985,"title":"Unlocking Event Marketing Success with Mobly's Hub Features","description":"In this video, I walk you through our Hub, the central administrative center for Mobly account admins, where you can add users, configure integrations, create custom tags, and run basic reporting. I highlight how Mobly helps event marketers move away from outdated methods like spreadsheets and paperclips to effectively track ROI and justify their event spending. You'll see how to compare event performance, manage lead tags, and follow up with leads seamlessly. I also explain our one-way integration with CRMs, like Salesforce, making it easy to sync leads. Please take a look and explore how these features can enhance your event marketing efforts."}