{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/8c094dc2d25b44dc9751e333c8a05a78\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/8c094dc2d25b44dc9751e333c8a05a78-bafd013103b3b0ec.gif","duration":12032.579,"title":"Évènement Identité. Libère ton business grâce à qui tu es.","description":"Presenter Anne Chevret explains a method called 'flow organique' that aligns identity and strategy to help coaches and therapists grow business with less force and more ease. The talk critiques conventional mindset/strategy programs for causing misalignment, energy drain, and inconsistent revenue, and shows evidence of rapid client results after adopting the method. Next steps offered: limited 'appel de clarté' (clarity calls) with a closer named Ahmed to assess fit, followed by potential enrollment in a cohort-based program.\n\n### Meeting start and purpose 0:00\n\n- Meeting is recorded and presenter states goal to provide an immersive session focused on reconnecting participants to essential elements for business growth.\n- Presenter emphasizes intent to deliver high value during event while transparently acknowledging selling paid programs later.\n- Technical note: presenter will share screen and rely on collaborator Loulani to manage questions while presenter speaks.\n\n### Format and technical constraints 4:42\n\n- Presenter cannot use prepared slides due to technical issues and will improvisationally share content.\n- Loulani will transmit participant questions; presenter will answer selected relevant questions during the session.\n- Presenter sets expectation to prioritize delivering value over lead generation despite offering programs.\n\n### Core thesis: identity vs mindset and strategy 6:14\n\n- Presenter argues identity is the primary lever for business growth and is distinct from conventional 'mindset' work.\n- Claims mainstream programs prioritize mindset or stepwise strategies (A→B→C) and treat participants as numbers, causing misfit and inefficiency.\n- Promotes starting from the person (identity) to adapt strategy rather than enforcing a one-size-fits-all method.\n\n### Critique of force/effort-based methods 11:35\n\n- Presenter labels prevailing theory that one must 'switch identity' through forceful mindset discipline as false and draining.\n- Attributes that theory to long-standing conditioning from schooling and social recognition systems.\n- Notes common consequences: shame, procrastination, fatigue, burn-out, and a sense that 'it's your fault' when methods don't yield results.\n\n### Cohort model and learning experience 15:23\n\n- Presenter runs cohort-based programs to deliver an experiential, collective process rather than one-off clients.\n- Cohorts provide deep emotional work initially then build strategy grounded in participants' identities.\n- Presenter opens a new cohort and expresses intent to scale the method to more people who seek 'success with ease'.\n\n### Presenter's background and credibility 16:28\n\n- Presenter shares professional history: former singer, vocal coach, art therapist, clinical psychoanalyst, PNL and hypnotherapy practitioner.\n- Reports over €30,000 invested in marketing training (2019–2026) and experience as a high-performing closer with >40% conversion.\n- Founded multiple businesses (e.g., jewelry brand), experienced financial hardship and burn-out, providing lived experience with the issues discussed.\n\n### Evidence of results from identity-aligned coaching 22:38\n\n- Presenter recounts a turning-point coaching that used Human Design and individual attention, producing €22,000 in under a week without heavy effort.\n- After switching niche and applying the method, presenter reports €40,000 signed in under three weeks.\n- Claims clients achieve 'easy wins' and fast results (examples: less than three weeks) when aligning identity and strategy.\n\n### Definition and mechanics of the 'flow organique' method 30:49\n\n- 'Flow organique' = alignment of identity and strategy; start with the person and derive methods that fit singular functioning.\n- Process includes deep internal checks across blocks, injunctions, and life parameters to design bespoke strategies.\n- Emphasizes living, non-linear flow, accepting energy waves, capitalizing on low-energy periods, and favoring pragmatic effectiveness over perfection.\n\n### Ecology and practical constraints 35:38\n\n- Presenter addresses ecology: solutions must integrate internal needs and external life (children, health, routines) to be sustainable.\n- Uses PNL concepts (secondary gain, positive intention) to explain internal resistance to change and the need to account for benefits of current behaviors.\n- Rejects high-cost, time-consuming strategies that conflict with participants' ecology and promises to limit time investment where possible.\n\n### Practical approach to discovering niche and actions 38:48\n\n- Presenter recommends identifying what is easy, fun, and fluid for each person (e.g., posts that get engagement when done playfully).\n- Encourages experimentation to find accessible levers and integrating them into a repeatable process rather than forcing uniform exercises.\n- Suggests deeper work (cohort) for those wanting to scale beyond a few clients, because the method is experiential and requires guidance.\n\n### Costs and invisible consequences of misalignment 49:36\n\n- Presenter outlines the 'cost énergétique' of misalignment: fatigue, damaged health, rigid relationships, and limited available energy for clients/business.\n- Visible consequences include plateaued revenue, ineffective ads, low-quality leads, and costly programs that don't address core identity issues.\n- Psychological costs: lowered self-esteem, increased emotional waves, procrastination, and risk of abandoning business for wrong reasons.\n\n### Offer: 'appel de clarté' and enrollment process 54:26\n\n- Presenter offers limited 'appel de clarté' (clarity calls) conducted by closer Ahmed to assess fit and surface the client's internal 'gold' and actionable levers.\n- Calls run over three days, are limited, and are positioned as human-first diagnostic conversations; follow-up individual call with presenter possible if fit is identified.\n- Link to book the call is shared in chat; presenter frames the call as no-obligation and clarifying rather than a hard sell.\n\n### Three keys and critique of typical coaching 01:02:02\n\n- Key 1: Stop trying to become someone else; find what works for the person instead of enforcing identity switches that create a 'ceiling'.\n- Key 2: Most coaches are off-target because they push one-size-fits-all objective-driven methods that distance clients from their true audience.\n- Key 3: Training in copywriting/closing/marketing often misses the deeper identity factors that actually make offers sell; alignment sells more than strict technique alone.\n\n### Live q&a: discussion on change and identity 01:09:01\n\n- Participant Nathalie observes change leads to becoming different; presenter agrees but differentiates evolution (perception shifts) from forced identity changes.\n- Presenter notes ingrained conformity from early life and stresses re-emergence of genuine self (individuation) rather than performance-driven transformation.\n- Presenter prompts practical questions to identify what is easy vs costly (e.g., filming, posting) to start building aligned actions.\n\n### Client testimonial: anne-laure's rapid results 01:13:35\n\n- Anne-Laure describes being helped to open a physical practice in 1.5 months and quickly filling the calendar by aligning niche and offerings.\n- After identity and strategy alignment (including communication, site, ads), Anne-Laure reports rapid inbound calls, client fit, and being quasi-booked six months in advance.\n- Pricing and delivery adapted to ecology: Anne-Laure charges €2,500 for six months with weekly sessions and availability for urgent client needs.\n\n### Cohort participant reactions and method validation 01:21:38\n\n- Cohort members report moving from forced implementation to permission to 'let time happen' and experiencing natural returns (clients, clarity) after stepping out of pushing mode.\n- Participants recount emotional clearing, energy shifts, and rapid inflows after aligning offers to personal identity and preferred ways of working.\n- Presenter and cohort emphasize bespoke approaches: what works for one person may be opposite for another; alignment creates reliable, repeatable flow.\n\n### Outcome: switch of perception and leadership 01:22:04\n\n- Presenter describes personal shift from forced performance to authentic leadership anchored in identity, now enabling public presence and enjoyment of video creation.\n- Argues leadership cannot be developed only internally; it emerges when identity is expressed externally and aligned with strategy.\n- Reinforces that authentic, anchored leadership generates impact without coercion and benefits both practitioner and clients.\n\n### Closing remarks and next steps 01:26:26\n\n- Presenter reiterates core message: deconstruct external injunctions, free existing identity, and create transformation by revealing inner 'gold'.\n- Final administrative actions: presenter fixes sharing/technical issues, confirms call link in chat, and reminds participants about limited clarity-call availability.\n- Session ends with invitation to book calls, join cohort if fit is confirmed, and continued engagement via group content and future events.\n\n### Coach approach and promise 01:40:22\n\n- Presenter frames coaching as unconventional and identity-focused, contrasting with 'classic' coach methods.\n- Emphasis on finding personal joy and daily 'kiff' in work leading to abundance (including financial) when aligning offer with identity.\n- Presenter offers a free or low-barrier Clarté call (handled by Ahmed) during a limited enrollment window as initial next step for attendees.\n\n### Organic flow vs forcing sales 01:43:20\n\n- Presenter encourages following an organic flow rather than forcing sales or using aggressive techniques.\n- Strategy described as capitalizing on what is fluid and easy for each person; communication is a flow adapted to the person's rhythm.\n- Presenter positions flow as a serious, high-impact lever — not just mindset — for attracting ideal clients.\n\n### Technique vs singularity 01:44:18\n\n- Presenter asserts techniques and tools (copywriting, funnels, scripts, AI) are useful but secondary; singularity sells better than any method.\n- Encourages clients to start from self-alignment; techniques become details and can even be enjoyable once identity is clear.\n- Presenter warns against blaming lack of conversions solely on imperfect technique; suggests reconnecting to uniqueness first.\n\n### Client success stories and rapid results 01:46:02\n\n- Multiple cohort members reported rapid sales after identity work: Muriel, Marie‑France, Anne, and others sold first or additional offers within days to weeks.\n- Examples include selling first-ever accompaniment in under a month and two sales within 24 hours for another participant.\n- Presenter highlights that these wins arrived via organic channels (e.g., LinkedIn messages) and through clients mirroring presenter’s words and framing.\n\n### Participant testimonials on identity work 01:52:04\n\n- Muriel and Marie‑France describe deep internal shifts: clarifying niche, reclaiming parts of self, and aligning offers with personal history.\n- Testimonies emphasize that clarity and reconnection triggered client attraction despite minimal visibility or technical setup.\n- Participants note the process is emotional, not purely technical, and delivered unexpected, fast outcomes.\n\n### Need for external perspective and cohort method 02:00:47\n\n- Presenter explains value of an external, individualized audit to reveal blocks and hidden leverage points.\n- Cohort format described as living process: small groups, shared timing, co-creative energy, and sustained facilitator presence.\n- Presenter commits to accompany cohort members closely and to provide individual action plans tied to each person’s flow.\n\n### Handling zone of comfort, effort and release 02:15:32\n\n- Presenter reframes 'zone of comfort' versus 'inconfort' by focusing on where potential lies and recommending tailored exits aligned with personal flow.\n- Advocates for 'soft' preparation and steady integration rather than repeated high-cost forcing strategies.\n- Provides examples of alternate activities aligned with presenter’s strengths (YouTube, events) rather than pushing uncomfortable generic actions.\n\n### Security, abundance and financial staging 02:31:21\n\n- Presenter links inner security to creative freedom and sustainable business growth; lack of security blocks abundance channels.\n- Recommends staged financial steps: achieve small four‑figure sales first, consolidate security, then scale strategies.\n- Warns that launching advanced strategies from zero income is costly and suggests building incremental safety first.\n\n### Addressing specific attendee concern (sonia) 02:41:46\n\n- Sonia describes anxiety: many trainings taken, site updated, many free sessions but no paid bookings and financial pressure.\n- Presenter advises reconnecting to what makes Sonia vibrate, modeling a marketing structure aligned with her giving/receiving style, and systemic work on posture/identity.\n- Recommends targeted diagnostic (audit) and systemic approach rather than only more trainings; acknowledges emotional and financial aspects to address.\n\n### Program structure and deliverables 02:55:31\n\n- Presenter describes a cohort-based 'journey' with four stages: identity clarity, identity-based business architecture, selling in flow/leadership, and integration.\n- Program features: individual audits and action plans, frequent individual coaching first month, cohort coaching twice weekly (Q&A and thematic), technical support by Loulani, and cohort sizes ~10-30 (currently ~10).\n- Outcomes promised: clear identity-based offer, bespoke strategy, organic communication, and repeated sales to secure flow and integration.\n\n### Logistics, in-person plans and enrollment cadence 03:07:20\n\n- Presenter plans occasional in-person days (image/communication practical workshops) and immersion retreats in mountain/nature spaces.\n- Cohorts are closed groups: same members remain for six months; cohorts may start every two months but remain separate; occasional all-cohort sessions possible.\n- Enrollment CTA reiterated: limited-time Clarté calls booked via chat link with Ahmed to assess momentum and fit before joining cohort.\n\n### Closing remarks and encouragement 03:15:12\n\n- Presenter reiterates that identity-centered work produces fast and sustainable wins when combined with cohort support and stage-based integration.\n- Encourages attendees to reflect on momentum and next concrete steps (book a Clarté call) and to choose the moment aligned with personal readiness.\n- Session ends with gratitude, participant farewells, and final CTA to take the call if the offering resonates."}