{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/8cb0e8cf322c4f31b3d854543f664aa0\" frameborder=\"0\" width=\"1600\" height=\"1200\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1200,"width":1600,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1200,"thumbnail_width":1600,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/8cb0e8cf322c4f31b3d854543f664aa0-06d861a80f5f50dd.gif","duration":1529.365,"title":"Google Business Profile Essentials for Local Success","description":"This Loom explains why Google Business Profiles and local SEO are critical for small businesses to show up in high intent searches. Trish emphasizes that when people search on Google for something like “near me,” most engagement happens in the map pack where reviews and accurate profile information appear, while organic website results are much less likely to be clicked. She also warns about scams where Google “doesn’t call you,” and about competitors who can use “suggest and edit” to change your hours, category, or even mark you permanently closed, so businesses should check daily. She concludes that results require consistent updates and that AI relies on the same information sources, not a special AI directory."}