{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/8d45b70b8eb14b03b15d810c4b822226\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/8d45b70b8eb14b03b15d810c4b822226-da1c9761a3e15431.gif","duration":140.736,"title":"Automating Qualified Lead Bookings for Column Morta","description":"This Loom explains a web app for Column Morta, a bespoke carpenter, designed to reduce time wasted on unqualified leads. The app has two sections: a booking portal where customers can view Compass’s past work, upload images and measurements, select options like Shaker Doors, enter a hair code, and get a rough ballpark price before choosing a date. Bookings are automatically sent to Column and customers are notified of confirmation. Column then uses a dashboard and calendar to manage confirmed jobs and can message customers for rescheduling or reminders. The goal is to save Column up to eight hours a week and increase revenue by focusing on pre-qualified customers."}