{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/8d88a1a7e6cd437c93c0fcb7ec69913c\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/8d88a1a7e6cd437c93c0fcb7ec69913c-874fa01711076ecf.gif","duration":306.056,"title":"Understanding CPC and Marketing Metrics Effectively","description":"In this video, I discuss why tracking CPC can be misleading and introduce an assumptions table to help you evaluate marketing effectiveness. By inputting your marketing spend, CPM, click-through rates, and conversion rates, you can better understand your return on ad spend. I emphasize that for jewelers, a CPC under $78 can still be a good deal due to the complexity of our business. I encourage you to use this table to assess your marketing strategies and reach out if you need assistance."}