{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/8eff69d46e6c4057b3d1c4d14ae846ce\" frameborder=\"0\" width=\"1512\" height=\"1134\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1134,"width":1512,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1134,"thumbnail_width":1512,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/8eff69d46e6c4057b3d1c4d14ae846ce-b063795118c7b2a6.gif","duration":1980.84,"title":"Maximizing Marketing: Tools, Strategies &amp; Integrations (June 23, 2026)","description":"This Loom explains Kapitan marketing integrations and new capabilities for driving promotions and automations. It highlights linking MailChimp tags and events to purchase activity, including a new payment complete webhook that can sync a full payment object to destinations like Zapier for custom post purchase workflows, and adds built-in purchased by and purchased for events. The session also covers using associations tied to member actions to trigger MailChimp tags and discounts, including a new recurring discount feature that uses first time members logic across initial purchase and subsequent bills until max uses are reached. Finally, it reviews referral discounts and guest pass systems, and notes Kapitan’s Google Analytics and Meta pixel integrations provide e commerce funnel events and purchase values."}