{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/8fa0ba3fa54e413e93ba9f37209bfac4\" frameborder=\"0\" width=\"1220\" height=\"915\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":915,"width":1220,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":915,"thumbnail_width":1220,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/8fa0ba3fa54e413e93ba9f37209bfac4-68e44820317eb4ed.gif","duration":358.85,"title":"Daily GTM Standup - #1 - Mapping your Market","description":"This Loom explains how to build a go to market market map by starting with CRM data and then using Clay audiences for segmentation. Mike advises reviewing meetings by industries, personas, time of year, pain points in customers own words, and what prompted leads to raise their hand before mapping companies and contacts. He describes researching in his CRM, then using Clay’s Audiences feature (and Clay CLI or prompts for its NLP) to create segments and tier them after cleaning data, including removing dead domains and unwanted industries. He also mentions using tools like Freckle.io, Apollo, DiscoLike for HubSpot usage, and additional enrichment such as checking competitors and company offerings, then assigning companies to segments and tiers, and promises to share a visual diagram."}