{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/8fc5feedc0e949a5ae7ff119b438c94a\" frameborder=\"0\" width=\"1332\" height=\"999\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":999,"width":1332,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":999,"thumbnail_width":1332,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/8fc5feedc0e949a5ae7ff119b438c94a-099cdde0a6ff0f7b.gif","duration":133.218,"title":"How Comparisons Contextualize Your Performance","description":"This Loom explains how to use Passby Almanac comparisons to benchmark performance against external context. It covers comparing at the location level against nearby competitors, a brand average, another brand’s average, or the mall or retail area. At the brand level, you can compare against one or multiple brands, and it also interacts with store groups, with comparison values updating automatically when location filters like West Coast stores are applied. The Loom notes comparisons rely on universal fields to match locations and can be controlled in the settings drawer, then saved or shared with the team."}