{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/901229009f224c639305c5e2a0b1e87d\" frameborder=\"0\" width=\"1972\" height=\"1479\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1479,"width":1972,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1479,"thumbnail_width":1972,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/901229009f224c639305c5e2a0b1e87d-9822a04b6589da7b.gif","duration":1253.91,"title":"Revenue Flywheel Framework for Home Services","description":"This Loom explains the revenue flywheel framework for home service businesses to increase conversions from the leads they already generate. It positions the system around an attention engine, lead capture, appointment setting, and then long-term follow-up with promos, using engagement tracking and an AI-driven readiness score to trigger behavioral accelerated follow-up. Brent Attaway shares that most companies convert about 3% to 5% of leads, with 95% to 97% ending up in long-term follow-up, potentially doubling conversions without increasing front-end ad spend. He also details that the live workshop agenda runs about 45 minutes plus examples and ends with scheduled Q and A on August 5 at 5pm central."}