{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/908f2d35948c48a0af2d300375e62610\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/908f2d35948c48a0af2d300375e62610-0b75944268dc24ae.gif","duration":87.066667,"title":"Stop Losing Money on Unqualified Leads","description":"This Loom explains an ads-to-book system designed to reduce wasted spend on unqualified leads for contractors. Ali notes that contractors can lose an average of $160,000 per year due to unqualified leads and tire kickers. The approach automatically follows up with homeowners through text messages, books qualified appointments into the contractor’s calendar before they pick up the phone, and matches them with an account manager who understands their business. Ali says they guarantee 15 to 30 appointments every month or the contractor does not pay, and they work exclusively with roofers, plumbers, electricians, and general contractors."}