{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/90c31e3212b843d3a6eb9b53172e505e\" frameborder=\"0\" width=\"960\" height=\"720\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":720,"width":960,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":720,"thumbnail_width":960,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/90c31e3212b843d3a6eb9b53172e505e-cf0bf8f0f5f9525a.gif","duration":277.865,"title":"Nexus: Personalized Message Learning Engine","description":"This Loom introduces Nexus, a Next.js React and TypeScript communications platform that sends personalized messages to the right people at the right time. It creates goal-driven “agents” that pull from thousands of content pieces across push, email, and in-app messaging, while machine learning explores until it converges on a per-user winner. In beta, Nexus increased engagement by 300 percent and revenue by 30 percent on tens of thousands of users, with push engagement typically at 1 to 2 percent. The team plans to roll it out to the full audience of 70 million, and shows architecture and convergence timing, such as up to two weeks for 25,000 users with 10 variants and engaged audiences versus up to three months for lapsed audiences."}