{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/911febb264004c06b5abc5e47453e3ec\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/911febb264004c06b5abc5e47453e3ec-0a3b9819202bbd24-full.jpg","duration":597.133,"title":"3. Pre-Work Prep Lesson VIDEO 3 - YOUR BUYER CONNECTION POINTS  (Pre-Sold to Paid)","description":"Use this video to help guide you in exploring your clients deeper so you can build a stronger buyer profile for your next batch of clients! \nIn this video, Kierra explains the power of strengthening your pre-selling messaging by understanding your client connection points. \n\nShe provides a list of ways you could gather greater insights about your clients and their buying patterns + behavior when it comes to investing in your work. Including, reaching out to 1 - 3 past clients or reviewing client call notes, recordings, Zoom chats, testimonials, and sales conversations to identify where clients were when they started, what made them move forward, what they experienced, and what they needed to understand.\n\nShe emphasizes gathering and using the top three points from these client connections with a reminder to never dismiss ‘older’ testimonials\n\nFinally, she touches on merging your personal transformation, your offer impact, and your client stories to create stronger storytelling that sells. Remember, this is about all the things building on top of one another, that’s part of The Compound Conversion Effect! \n\n00:00 Client connection points\n02:30 Collecting feedback and testimonials\n06:36 Breaking through testimonial doubts"}