{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/92811c5b29cb49feb5862a70e9c17b66\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/92811c5b29cb49feb5862a70e9c17b66-abd71113578da073.gif","duration":215.249,"title":"Building Trust in Sustainable Products: A Path Forward 🌱","description":"In this video, I discuss the concept of Dumu and its role in addressing trust issues in organic and sustainable products. I explore how producers can document their processes to create a transparent digital record that benefits consumers, buyers, and governments. I have a few questions regarding our primary customer focus and the operational status of our platform. Additionally, I propose starting with a core customer, making product visibility a priority, and running a pilot with a specific product to gather real results. I invite feedback on these ideas and emphasize the importance of building trust through clear product claims and validation."}