{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/92a7240e35f945c4900cfd5a5a648c9a\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/92a7240e35f945c4900cfd5a5a648c9a-7132f28a670f7ce5.gif","duration":299.333322,"title":"Unlocking Insights With Charts","description":"This Loom shows three ways to get more value from charts to understand audience behavior for a sportswear brand launching a premium shoe in Europe. It starts with Question Charts, letting you pick survey questions and instantly layer in an audience of active urban millennials filtered to Europe and the last four waves; for example, technology ranks top with a 102 percent overindex versus the average internet user. Next, it demonstrates Custom Charts combining multiple attitudinal questions, including how “keeping up with trends” shifts by wave, dropping from over half in Q3 and Q4 2025 to noticeably lower in Q1 2026 as neutral responses increase. Finally, it covers Agent Spark, which surfaces marketing touchpoint insights with an instant chart preview for deeper validation."}