{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/9433adfa6b2d45079befc496e8c8adff\" frameborder=\"0\" width=\"958\" height=\"718\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":718,"width":958,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":718,"thumbnail_width":958,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/9433adfa6b2d45079befc496e8c8adff-6316fddc2c3cca2b.gif","duration":213.824,"title":"Dashboard Linking Shopify and Klaviyo Revenue","description":"Steven shares a dashboard he built to connect Shopify and Klaviyo data and identify what is impacting email revenue. The dashboard shows list growth and total profile count from Klaviyo alongside traffic and related metrics from Shopify, then breaks out revenue drivers such as subscriptions versus other sales and the role of first time buyers influenced by email campaigns. It also tracks contributions from returning customers via automations like winback, using real sales data to inform retention rate and lifetime value. He can update the dashboard weekly or bi weekly to provide a run rate on whether performance is ahead or behind schedule and how advertising converts to list growth and sales."}