{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/9528eb17ea7c412eb3cfc821391c1e24\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/9528eb17ea7c412eb3cfc821391c1e24-d2abcc8b1baeee5e.gif","duration":673.643,"title":"Building a Social-First Brand Strategy for ABU","description":"In this presentation, I discussed our social-first brand strategy for ABU, aimed at increasing awareness and engagement among parents, students, and schools through platforms like TikTok and Instagram. Our brand promises comfort, durability, and style, addressing key audience pain points such as durability and comfort. I outlined our target audiences, including students, parents, and school admins, and emphasized the importance of community engagement and customer service. I also shared content ideas like UGC videos and educational posts to resonate with our audience. I encourage everyone to engage with our content and monitor our social media metrics to assess our success."}