{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/954e49f718c84bea9b586ce13ef3e6e5\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/954e49f718c84bea9b586ce13ef3e6e5-658e0592529281fb.gif","duration":173.099,"title":"Uno: Event-Led Warm Outbound, Reversing Inbounds","description":"This Loom explains Uno’s approach to running warm, scalable outbound by converting cold inbound connections into warmer sequences. The first part covers event-led outbounds, where the team ingests guest lists from events into the CRM, shows that contacts intersect with existing records, and adds selected people to a sequence. The demo includes ingest counts rising to around 22, then 32 and 31 more, for a total of roughly 32. The second, more emphasized part shows reversing cold inbounds by selecting a person like Michael and moving them into an owner-reversing sequence to reach similar researchers and SDRs."}