{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/956365e6c20042e5809b9426cb427b9a\" frameborder=\"0\" width=\"1240\" height=\"930\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":930,"width":1240,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":930,"thumbnail_width":1240,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/956365e6c20042e5809b9426cb427b9a-fb2a888bc943cc7c.gif","duration":596.472,"title":"Avoid Overpromising With Clear Buyer Steps","description":"This Loom explains how to avoid over-promising in your offer by clearly matching the promise to what your product can actually deliver. It emphasizes that testimonials are powerful but not everyone will achieve the same results, usually because they do not complete the effort required, such as practicing exercises, using tools, or following course work. The exercise asks you to list everything the buyer must do to reach the promise and then list what you provide to remove obstacles and make the outcome easier. It concludes that being honest about effort builds trust and that improving your offer strengthens the promise, with Day Three as part of a three day mini series."}