{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/956ba9faf79a4af9b0081894e4fb2ba2\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/956ba9faf79a4af9b0081894e4fb2ba2-11ffee2f3cb782a6.gif","duration":331.04,"title":"Programmatic Metrics","description":"Programmatic Metrics That Matter\n\nNot all metrics are created equal and in this bite, we break down the ones that actually matter across the funnel.\n\nTomás explains how to make sense of programmatic performance, from how your campaign competes in the auction (Bid Rate, Win Rate, Render Rate), to what happens once the ad is served (Viewability, VCR, CTR), and finally to the outcomes that drive business value (IPM, CPI, CPA, ROAS).\n\nA must-watch if you’re optimizing campaigns and want to avoid confusing bidding dynamics with actual performance."}