{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/95984054e9454225a7cd2091ec98191e\" frameborder=\"0\" width=\"1152\" height=\"864\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":864,"width":1152,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":864,"thumbnail_width":1152,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/95984054e9454225a7cd2091ec98191e-00001.gif","duration":339.6000000000004,"title":"4. Build Your Brand","description":"In this video, I discuss the importance of building your brand and choosing a name that reflects your style and resonates with your target audience. I provide tips on creating a creative brand and incorporating local elements that people will connect with. I also highlight the advantages and disadvantages of being a generalist or a specialist in your field. By the end of the video, you will have a better understanding of how to build a brand that you can be proud of and that will help you succeed in your entrepreneurial journey."}