{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/9633646c38694172ad2bc3754badb258\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/9633646c38694172ad2bc3754badb258-301c168d9cfbebf9.gif","duration":94.577,"title":"Branding in AI-driven interactions","description":"In this video, I discuss the critical importance of ensuring that AI interactions align with your brand identity. I emphasize that branding goes beyond visuals; it includes the voice and tone that users experience. I provide examples from financial services and healthcare to illustrate how mismatched tones can impact user trust. I encourage you to establish clear brand guidelines for AI to enhance engagement and maintain consistency. Please consider how our AI tools can better reflect our brand's personality."}