{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/963962b1276a4893a035f10c195af4af\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/963962b1276a4893a035f10c195af4af-00001.gif","duration":5300,"title":"What does a copywriter do?","description":"No time distortion, so this is REAL TIME (so it is LONG - about an hour and a half).\n\nIn this video, I'm creating a full blog post from scratch. It's about 500-700 words. \n\nThe video cuts off at the very end, so it doesn't show a few last-minute edits. I added in links, adjusted a few of the headings that were at the wrong hierarchy level, and I would ordinarily send the doc to a client (if this were a real assignment).\n\nI hope that this gives you a bit of an insight into the actual day-to-day work of a professional copywriter."}