{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/963ca5185d6848228faef1dddd1efa98\" frameborder=\"0\" width=\"1294\" height=\"970\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":970,"width":1294,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":970,"thumbnail_width":1294,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/963ca5185d6848228faef1dddd1efa98-98b9e4330d142c98.gif","duration":793.717,"title":"Understanding the Prospect Funnel 📊","description":"In this video, I provide an overview of the Prospect to First Purchase Funnel Cohort View, focusing on how to utilize this tool effectively. I explain how to select periods for analysis and filter by subscription sources to understand conversion rates. I also share key metrics, such as the number of prospect subscribers and their conversion rates within 30 days. Please take a moment to review the data and consider how we can optimize our welcome offers based on these insights."}