{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/96557a230c464d7ca005454cc1018f36\" frameborder=\"0\" width=\"960\" height=\"720\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":720,"width":960,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":720,"thumbnail_width":960,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/96557a230c464d7ca005454cc1018f36-be6e137b17dc303d.gif","duration":263.722,"title":"Circular Solutions Map Impact Metrics Guidance - Walkthrough Video #1","description":"This Loom explains how to apply for the Sustina Circular Solutions Map even if you do not have impact metrics or a sustainability report. It clarifies the process is a self-assessment, not a formal certification or full ESG report, and at this stage you only need two well-documented indicators, with estimates allowed if they are honest and clearly marked. The guide walks through identifying your circular strategy, mapping a theory of change, selecting 2 to 3 indicators, setting up a minimum viable measurement system, and avoiding vanity metrics. It also notes you can revisit the guide every six months as your data improves, and that two honestly tracked indicators are stronger than one."}