{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/96d360445866420f9364c541055ac429\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/96d360445866420f9364c541055ac429-b5372ed0f075d4ce.gif","duration":346.62,"title":"B2C | A review of an image-free email from British Supplements ","description":"In this video, I dive into the unique email marketing approach of Chris from British Supplements, a well-known supplement business in the UK. I appreciate how his emails stand out due to their lack of images and a very personal tone, although they can be overwhelming with text and lack branding. I give it a 6 out of 10, highlighting the need for some tweaks to improve readability and reduce spam risk. I invite you to share your thoughts on these emails, and I might even start linking them out for you to view. Let me know what you think!"}