{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/970b6b96b9df4e0084c73c79a96991b6\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/970b6b96b9df4e0084c73c79a96991b6-9d3618610c6041e8.gif","duration":367.3774,"title":"Thortful's brilliant email strategy","description":"In this video, I discuss a recent email from Thoughtful, sent on December 28th, which stood out for its emotive storytelling and personal touch from the founder, Andy. I appreciate how the email connects with the audience by sharing Andy's journey since 2015 and promoting their new subscription service, Extra Thoughtful. However, I suggest that the subject line and preheader could be stronger to avoid mixed messages about the email's intent. I also believe adding a photo of Andy would enhance the connection with readers. Overall, I think this email is a great example of effective storytelling, and I encourage viewers to consider how they can apply similar techniques in their communications."}