{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/9720b040da5a46dbbcb4d888d13614f7\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/9720b040da5a46dbbcb4d888d13614f7-9dccc96bceddbd4b.gif","duration":220.8,"title":"In-App Programmatic Reach","description":"In-App Programmatic Reach\n\nWhat makes in-app programmatic different from just buying ads through a network?\n\nIn this bite, we break down how programmatic works behind the scenes and why it gives advertisers more control, transparency, and reach.\n\nHere’s what you’ll learn:\n⚙️ The difference between Ad Networks and Ad Exchanges\n🧭 How DSPs work and why they’re your control center for scale\n🔎 What programmatic really unlocks: smarter targeting, real-time bidding, and full transparency\n\nA solid explainer to help you understand the real advantage of in-app programmatic."}