{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/9757dc6d242942118ea76933f1712d3b\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/9757dc6d242942118ea76933f1712d3b-fe381a6c8e09e99d.gif","duration":264.812,"title":"Optimizing Your Website: Consideration ","description":"In this video, I discuss how to optimize your website to capture HSA FSA revenue by focusing on the consideration stage. I emphasize the importance of having a dedicated HSA FSA landing page that answers key questions about how it works, which products qualify, and eligibility. I share a live example from our partner Helixly, highlighting their effective use of educational content and FAQs. My goal is to help you increase shopper confidence and conversions. I encourage you to implement these strategies and check out the linked resources."}