{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/9885edad46e14260b5fe79d79e827f53\" frameborder=\"0\" width=\"3340\" height=\"2505\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":2505,"width":3340,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":2505,"thumbnail_width":3340,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/9885edad46e14260b5fe79d79e827f53-131e25469e2882ae.gif","duration":386.426,"title":"C101 - 5 - Act: Sequencer, Ads, CRM Send ","description":"This Loom explains how to “act” on data in the new Clay platform. It covers three main action categories: exporting data to other destinations via workflows or notifications like email and Slack, syncing segments to ad platforms to run ads on specific audiences, and using the native sequencer, which is recommended for low-volume outbound plays as of November 10, 2026. The speaker shares results from using Clay with CLI and workflow updates, including company-side firm and portfolio breakdowns and people-side demographics, titles, and GTM-related fields. For ads, the match rates are reported to improve by 2 to 3x due to AI-based reverse-hash-enrichment, leading to higher reach to the right people and lower cost per click."}