{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/989a1ef6bdc841d690791c91dfee257d\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/989a1ef6bdc841d690791c91dfee257d-2aff53f16aabb5ba-full.jpg","duration":3669.56,"title":"Beyond Price(Part 3) Competing Without Discounting","description":"In this third and final Beyond Price AMA, I walk through how to handle price pressure when families say they just want the number. I share a price pressure pulse check, using permission based pivot questions, value stacking, and expertise signaling so the number lands differently. I also cover how to answer why you charge what you charge, when discounting is appropriate due to errors, and when to say a hard no. We discussed email templates that reinforce value, plus proactive follow ups like calling before 5 today. I asked viewers to share in the chat whether they have seen a surge in price shoppers and what they discount or refuse to discount."}