{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/99c961dc907c4f6db8ccccdfaa8864eb\" frameborder=\"0\" width=\"1802\" height=\"1351\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1351,"width":1802,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1351,"thumbnail_width":1802,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/99c961dc907c4f6db8ccccdfaa8864eb-f64c26dc4735e8ad.gif","duration":413.766,"title":"Shopify Store Overhaul, Simplify for Sales","description":"Day four tearing down Kira's Little Wonder after their relaunch, and so far they have one sale. I said the site is doing too much on every step, too many coupons, apps, and decisions causing decision paralysis. I pointed out fixes for the hero and collection and product pages, including clearer product visibility, better category tagging for baby clothes, and simplifying the color size quantity flow. I also recommended reducing upsells and rewards at this early stage. I asked them to test one change at a time instead of bundling everything together."}